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As a business owner, one of the first things you need to figure out is how to price your products or services. Whether you're a seasoned professional or just starting out, tailoring your pricing strategy goes a long way when it comes to making more money.If you're looking to meet different customer needs and budgets, a tiered pricing structure might be the right choice for you. Read on and find out how to use it to make your customers happy and increase your revenue.What is tiered pricing?Tiered pricing is a pricing model that has different price points for products or services. It is based either on quantity or the volume of a product or service the customer buys. In simple words, the more products they buy and the more services they use, the lower the price per unit.The purpose of tiered pricing is to push customers to make bigger purchases. This can be done in different ways, but the most common is to offer a lower price for a basic level of product or service. As you add more features or benefits, the price goes up as well.The benefits of tiered pricingThe reason why tiered pricing works so well for businesses is because it attracts more types of customers with different needs and budgets. For example, individual customers may prefer to stay in lower tiers and pay less, while big companies find it better to use higher tiers for their bigger needs.That said, the key to successful tiered pricing is to make sure that each level offers something that is truly valuable to the customer. When done right, tiered pricing is a great way to:Maximize revenue by letting customers pick the level that works best for them. As a result, you can both keep the customers in lower tiers happy and get extra revenue from the ones willing to pay more.Encourage upgrades by offering access to more features and benefits.Improve customer satisfaction by giving them the level of service that matches their needs and budget.Collect valuable data on what customers like, how they use your product, and how they behave. You can then use this information to create better customer groups and improve your pricing strategy.Increase customer retention by giving customers customized offers based on their needs. Happy customers are more likely to stay loyal and recommend your brand to others, leading to better word-of-mouth marketing.How to create an effective tiered pricing strategyPricing is one of the most important parts of any business, yet it is often one of the hardest to get right. There are a lot of things to think about, and it can be tough to know how to set prices that will make you the most profit.A tiered pricing model means creating different price points for different products or services, based on things like quality or features. For example, you might have a basic product with fewer features at a lower price, and then a premium product with more features at a higher price.This can help you to better match your prices to what customers are willing to pay, and ultimately make more money. So, if you're thinking about using tiered pricing in your business, here are a few things to keep in mind.1. Market researchA tiered pricing strategy starts with understanding the market and your customers. Market research will help you learn about your target customers' needs, preferences, and buying behavior. Once you've figured out your target customer base, you can start thinking about price levels that would appeal to each group.2. Cost analysisThere's no point in selling a product or service if your cost of making or delivering them is higher than the profit. So, make sure your offer is sustainable even in the lower tiers to keep healthy profit margins.3. Defining tiersOnce you have your numbers sorted out, define your different pricing tiers. You can do this by looking at relevant metrics, such as the number of users, order quantity, or usage volume. Of course, the number of tiers will vary depending on how complex and diverse your offer is.4. Setting the priceWhen you have the tiers in mind, it's time to give them a price. To do this well, think about the benefits and the value of each level. Make sure the price difference from one tier to the next is attractive enough to push customers to upgrade.5. Value propositionFor a tiered pricing model to work, it's important to clearly explain the value of each tier. Make sure to focus on the benefits of each tier, explain why upgrading to a higher one makes sense, and how it solves their specific problems.6. Performance analysisAnother thing to remember is that a tiered pricing strategy can't stay the same forever. That's why you need to regularly check and analyze how it's performing. That way, you can see which tiers are more popular and which ones need changes.7. Incentivizing customersFinally, offering rewards such as discounts is a great way to push customers to move up to higher tiers. What's more, having a smooth and simple upgrade process makes it easy for customers to switch between tiers.Tiered pricing examplesNow that you know what tiered pricing is and all the benefits it can bring to your conversion rates, it's time to see it in action. Here are five real-world examples of tiered pricing models to inspire your planning.1. SaaS companiesMany SaaS companies use a tiered pricing structure based on features and the number of users. At Wonit, we've designed three tiers that best fit our customer base:Starter plan - $9/month with unlimited proposals, 100 AI credits, and unlimited signatures - perfect for freelancers and individualsProfessional plan - $29/month with everything in Starter, 500 AI credits, advanced AI features, priority support, and team collaboration - ideal for small businessesEnterprise plan - Custom pricing with advanced analytics and dedicated support - built for large sales teamsOur transparent pricing makes sure you get enterprise power without enterprise pricing, making it 2-3x cheaper than complex alternatives while being 10x easier and faster to use.2. Telecommunication companiesCell phone plans are another everyday example of a tiered pricing model. Most of the time, telecommunication companies offer a set price based on the amount of mobile data, text messages, and talk time included.3. Cloud storage servicesCloud storage providers usually create pricing tiers based on storage space and features. For example, Dropbox has as many as six tiers, both for personal and professional use. On top of that, they also offer monthly and yearly billing, and their pricing page guides customers to the plan with the best value for money.4. Shipping servicesWith shipping services, pricing tiers are usually decided based on the package weight and delivery distance. For that reason, FedEx offers a shipping cost calculator that helps customers figure out the price in advance.5. Utility ratesWhen it comes to utilities, some electric companies have tiered pricing based on how much you use. In addition to that, some companies offer cheaper electricity prices at slow times of the day, usually late at night.ConclusionTiered pricing helps you balance customer needs with business growth. By offering clear value at every level, keeping prices fair, and refining your strategy with real customer feedback, you can boost revenue, improve satisfaction, and build long-term loyalty.Get early access at wonit.ai and turn your proposal writing from a multi-hour headache into a five-minute conversation.

Writing a great proposal is about more than just writing and design. It's about making sure you address the needs and concerns of the person you're looking to sell to. Let me just make this one statement and then everything else can flow from here: The proposal is just a presentation of what you've discovered. If you don't do any discovery with the client, then what on earth are you putting in your proposal?There was a digital agency who wanted the client to type in the number of websites they wanted to buy in the proposal. When asked why he didn't know, he said the client never specified. How can he not know?! He just sat with the guy and had coffee or took him through his questions on a discovery call, right? Nope. This guy had done zero discovery work, so there wasn't any point sending the proposal because he'd lost the job already.Here are 5 reasons people lose the job before they've even written a word of the proposal.1. Not doing a discovery sessionThis is simply non-negotiable. You absolutely must be doing some sort of discovery session with your client. It can be coffee, it can be a 30-minute call, it could even be them filling in a form, but you need to get information from them somehow.A good approach is to have a super quick and easy to complete form which would let you know if they have a budget, they're serious, and on a basic level, it's the kind of work you do. From there, set up a call. Allow an hour and at this point work through it naturally if you're experienced in the field.It might be better if you're fairly new to work from a pre-written set of questions. This keeps everything uniform, all deals are being evaluated the same way, and you can compare one to the other.Only when you've done this discovery work do you actually know what the proposal needs to consist of.That's where Wonit's knowledge-based proposals come in handy. You can add details about your company by importing your company documents, website link, or even your CRM data. This acts as your knowledge-base. Then when you want to create a new proposal, you provide specific info about the prospect and let AI create a beautiful and fully-personalized web proposal that closes leads faster.2. Not asking the right questionsDoing the discovery session is the first step, but once you're doing it you need to make sure you ask the right questions or you're simply wasting everyone's time.If you're doing discovery with a potential client about rebuilding their website, asking them what other sites they like is a waste of time. Asking the conversion rate of the existing site is a good question.You need to reverse engineer the information you need to write the proposal. And if you're going to make a compelling business case for someone to invest their hard-earned money in your service, you better make sure you have all the info you need.Don't be afraid to ask why.Why did you make that decision?Why did you go in that direction?Why do you do it like that?Asking why is an open-ended question. Ask it and shut up. Let them talk. Don't be tempted to "help them out" by asking why, then giving them a set of multiple choice answers. Just ask the question then let them talk and talk. That's where the gold is.Once you have all this information, you can use Wonit's CRM integration to pull client details and create personalized proposals in seconds. You could ask AI like "Hey, create a proposal for @hubspot:DealName" and the app will create a highly personalized proposal for that deal by fetching all important info and interactions from your CRM.3. Not having any examples or proofThis will come with time, but you need to make sure your work speaks for itself. Make sure you have an up-to-date portfolio and it's available on your website. You should have a comment from every single client on there. You should be building up a library of case studies.It's not enough to show what you can do, it's about showing that your work generates results.Case studies are the way forward and should be told more like stories to keep them interesting. With Wonit, you can easily add testimonials and case studies as pre-built professional blocks to your proposals. The drag-and-drop builder makes it simple to showcase your best work without any design skills needed.If you don't have examples or any real evidence that you can get results, you are going to seriously struggle. You'll have to do something else to balance the risk like offer a guarantee, do results in advance, or break down the project into smaller tasks first to prove your worth.4. Personal presentation, in person and onlineIt's a shame that in this day and age we can't be ourselves, express who we are, and have people accept that some of us are different and have different opinions. That said, if you're quite outspoken, find a way to tone it down on Facebook.It's being used more and more as an online networking tool these days, so make sure your profile is up to scratch, is somewhat tidy, and has clear links to your website. Get good photos and make sure it passes the professional test. Ask yourself: would you hire someone based on what you see?In-person presentation mattersAssuming that's all good and you get in front of your potential client, it doesn't matter what line of work you're in, look sharp. There's no scenario where turning up looking anything other than your best will help you. It's simply non-negotiable. Even if you're creative, not turning up looking your best, being well-groomed, with a well-fitted suit is just going to let you down.In the creative space, there seems to be this idea that people will buy from you because of your work, not because of how you present yourself. This is simply not the case.If you showed up on a first date looking great and the guy turned up in a hoodie, joggers, and trainers, you might like him but it would be hard to understand why he didn't make an effort.Your proposals are part of your presentationIt's the same thing here. You are selling more than simply an end product, you're selling an experience and that experience includes how you present yourself. And that extends to your proposals too. They need to look professional, polished, and mobile-responsive. Wonit's auto-layout intelligence makes sure your proposals look perfect on any device automatically.5. ReputationYour reputation is something that is built over many years. It's not something you can quickly fix, but it's something that can be quickly destroyed. You've only got to look at the media scandals that drag people through the mud.Look at Tony Robbins, arguably the most respected man in his field. Yet with one misplaced, but not entirely wrong comment about the MeToo movement, he found himself in a huge amount of trouble. Did he have a point? Yes, he did. But in an unusual moment for Tony, he presented his argument badly and got himself in trouble. Is he going to lose his business or trust overnight? No, not at all. But it's amazing how one careless comment can almost undo years of hard work.Protecting your reputationSo be careful, behave, and remember that in close circles in business, networking, and in communities, people will talk a lot more about you than they will to you.A few little things to keep in mind:If you can't say anything nice, don't say it at all. I know you want to be honest, but seriously, it's not worth it.Be really careful on Facebook comments. What you say online stays online.Try to always help people. Generosity builds reputation faster than anything else.Sandwich criticism with positivity so it doesn't come across harsh. In general, women are much better at this than guys.Think about what you want to be known for. Think what someone might read out about you at your funeral. "He was a bit of a jerk but at least he was honest" probably isn't great.If you want to be known as helpful, help people. Set aside hours each week to just help people with nothing in return.If you want to be known as well-connected, make connections. Spend several hours a week connecting people and introducing contacts you think would benefit from knowing each other.Remember: Your reputation is who you are when you're not there to defend yourself.ConclusionLosing deals before you send a proposal happens more often than you think. The key is to do the groundwork first, discovery, asking the right questions, building proof, presenting yourself well, and protecting your reputation. With tools like Wonit, you can speed up the proposal creation process once you've done the hard work of discovery. But remember, no tool can replace the human connection and effort you put into understanding your client's needs. Do the discovery. Ask the right questions. Show your proof. Present yourself well. Protect your reputation. That's how you win deals.Get early access at wonit.ai and turn your proposal writing from a multi-hour headache into a five-minute conversation.

There's one simple truth about any business: you need customers to make money. Ideally, you'd keep every customer forever, but that's not realistic. In the real world, customers come and go, and you replace them with new ones.But if more customers are leaving than joining, you need to pay attention to your customer churn rate. Here's what it means and how to reduce it.What is customer churn?Customer churn is when you lose customers, no matter why they stop doing business with you. Most businesses track it monthly as a percentage of lost customers compared to total customers.Active and Passive are the two types of customer churn.Active churn: Happens when a customer deliberately cancels their subscription or stops buying from you. This usually means they found a better option, had a poor experience, or no longer see value in your product.Passive churn: Happens when customers stop engaging with your brand but haven’t officially canceled yet. They might have forgotten about your product or gradually lost interest over time.Why churn rate mattersThe biggest reason to care about churn rate is simple: getting new customers costs way more than keeping existing ones. When you reduce churn, you save money on getting new customers and make more revenue by focusing on loyalty and satisfaction.High churn rates also signal problems with your product or service. If customers keep leaving, you need to find out why and fix it fast. This might mean improving your product, better customer support, implementing an omnichannel support platform, or fixing processes that frustrate customers.Plus, tracking your churn rate helps you see if your retention strategies actually work. By watching how your churn rate changes over time, you can tell what's working and what needs adjustment.How to calculate churn rateTo measure a churn analysis, first pick a time frame - monthly, quarterly, or yearly, whatever fits your business.Count how many customers you had at the start of that period. Then track how many canceled or stopped using your product during that time.Divide lost customers by total customers at the start, then multiply by 100 to get a percentage. That's your churn rate.Churn Rate = (Lost Customers / Total Customers) × 100Track your churn rate regularly to spot trends and patterns. When you find common reasons customers leave, you can fix them before losing more people.How to reduce customer churnWhether active or passive, customer churn hurts your revenue and growth. Here are five ways to reduce it.1. Find out why customers leaveFirst, understand why customers are leaving. Use customer surveys, feedback forms, and customer data to find out. When you know the real reasons, you can fix them and keep more customers.2. Make customers happyA positive experience keeps customers around. Make it easy to do business with you, provide great customer service, and solve problems quickly. When customers are consistently happy, they stick around.3. Reward loyal customersRewarding loyalty encourages customers to stay. Create a loyalty program with perks like discounts, freebies, or early access to new features.4. Stay proactive with engagementDon't wait for problems to reach out. Engage with customers regularly. Send helpful emails, share relevant content, or provide educational resources that add value beyond your product.This works especially well for passive churn. When you stay top of mind, customers won't forget about their subscription. Plus, about 40% of passive churn happens because of failed payments - expired cards or payment glitches. A simple reminder can fix this.With Wonit's advanced analytics, you can see exactly when prospects view your proposals and how long they spend on each section. This lets you follow up at the perfect time, keeping your business fresh in their minds and stopping deals from going cold.5. Listen and adaptTo reduce active churn, listen to what customers say about your product. Active churn happens because of disappointment and unmet expectations. Use every piece of feedback to improve. Make changes based on their suggestions and be transparent about what you're fixing.ConclusionCustomer churn is a constant challenge in business. While some customers will always leave, high churn rates seriously hurt your bottom line. The key to preventing churn is simple: keep customers happy. Build trust, deliver value, and listen to feedback. These basics create a business that stays profitable long-term.Get early access at wonit.ai and turn your proposal writing from a multi-hour headache into a five-minute conversation.

To meet and beat sales targets, managers need to act fast and use the right tools to boost their sales numbers. Sales tools are essential for building an effective sales system. While there are many proposal tools available, here are 10 key sales management tools beyond proposal software that every sales manager needs.1. Prospeo.ioProspeo is a simple tool for email outreach. It's perfect for marketers, salespeople, and business owners because it makes finding and checking email addresses easy. Prospeo lets you:Email Finder: Find email addresses for specific names or domainsEmail Verifier: Check that email addresses are real and won't bounce backDomain Search: Get multiple email addresses from one domain to build your contact listSales Navigator Scraper: Get contact details from LinkedIn Sales NavigatorLinkedIn Export: Export email addresses from LinkedIn profiles to CSV filesPeople love Prospeo because it's accurate and easy to use. It's especially helpful for LinkedIn users who want their email marketing to work well.2. Snov.ioSnov.io is a complete platform for sales management. It's a simple but powerful sales CRM that helps you organize your sales process from the start. You can create deals, build pipelines with up to 100 stages, track where your leads are in the sales process, and give your whole team access to keep everyone working together.As a sales manager, you can assign roles to your team and watch how they work with leads. Your team gets tools for effective sales outreach since Snov.io offers lead generation tools and an integrated email service that helps sales professionals reach potential customers with personalized offers.3. HubSpot CRMHubSpot is a top cloud-based CRM with many useful tools for sales managers. It handles tasks like content management, scheduling, email integration, and call monitoring.HubSpot CRM includes several tools:CMS HubMarketing HubSales HubServices HubOperations HubHubSpot CRM focuses on customers. It helps managers and clients work together smoothly. The system collects customer information from multiple sources, including personal details, social media profiles, purchase history, and interaction history with your company.4. VanillaSoftVanillaSoft does two main things:Makes calling customers easier and increases salesTracks leads in real-timeThe platform dashboard has many reports, including ROI forecasting and organizational overviews. Phone dialing is automated, and calls are recorded. This makes phone marketing much easier.VanillaSoft also provides SMS and email marketing features. There are templates for emails, drip marketing campaigns, and SMS reminders.5. PipedrivePipedrive provides good features for reporting, sales, and forecasting. It works on PC, iOS, and Android mobile platforms. You can manage lots of data, integrate email, analyze information, export data, create sales reports, and forecast future deals.With reminders, the service tells managers about all actions and syncs with Google calendar.6. DialerHQDialerHQ cloud-based VoIP service provider takes business communications to the next level. It lets you send voice and text messages to email, has online faxing features, and allows video meetings.7. NextivaNextiva is the best cloud business VoIP service provider. It provides advanced phone features, sends voice and text messages to email addresses, online fax, and more. Along with voice calls and text messages, video meetings are also available.8. EngageBayEngageBay is an all-in-one CRM software designed for small businesses and startups. It offers sales pipelines, appointment scheduling, 360-degree contact view, activity timelines, automation, and more.EngageBay's sales dashboard gives you a complete view of all your KPIs to help you understand your data. The tool also lets you connect with customers through multiple channels – phone, SMS, email, web, and push notifications.EngageBay is considered one of the top CRM software for solo business owners and small businesses because it's easy to use and affordable.9. AvisoAviso helps you promote your business online. The company uses different strategies to increase your target audience and attract new customers. Online business promotion increases website visitors and helps increase profits.Some of its features include:Predictive forecastingDeep analysis of transactionsActivity, relationship, and conversational intelligenceGo-to-market and customer collaboration10. SalesHandyWith SalesHandy, sales managers can close deals faster by using real-time customer interaction insights. You can use email tracking and link clicks, send personalized triggered emails, and more.All these actions speed up deal closing and help increase income. SalesHandy lets you share and track documents, emails, and send them in a personalized way.ConclusionGood sales management means increasing sales numbers, attracting new interested customers, finding problems early, and monitoring the market. These actions improve service quality and make staff work more productively. Choose the tools that work best for you and your company. This way, you'll understand how useful they'll be for your employees and whether they fit with your sales plan.Get early access at wonit.ai to see how AI can change your proposal process.

From walking prospects through a demo to handling their concerns, salespeople spend a lot of time trying to close a deal. It all looks easy on paper: do your homework, show up, give your pitch, answer questions, and ask for a sale. If done right, you get a yes. But in reality, not all salespeople are the same. The formula is the same for everyone, but these nine habits separate winners from losers.1. Don't focus on the closeMany salespeople focus on which tactics to use to seal a deal. What to say at the end? Should they slide the contract across the desk or ask straight-up for the deal? But the actions at the close are not as important as the things that lead up to it.If you start strong, you provide value upfront. When you understand the prospect's problems better than anyone else, they think you're someone they can work with. What really matters is what happens at the start. If everything is handled at the beginning, fancy tricks at the end aren't needed.To close more sales, stop focusing on the close. Put energy into what happens before. At Wonit, we follow this approach. Our AI creates beautiful, personalized proposals in seconds that start strong and close deals faster. You can customize everything, add pricing tables, timelines, and professional designs, then let prospects sign right there in the proposal.2. Stop sounding desperateWhen prospects smell desperation, they back away. In sales, this is called sales breath. Once they smell it, potential clients will shrink away fast. Being desperate in a sales meeting is like being desperate on a first date. When someone is too eager from the start, you naturally pull back.To master sales closing, present yourself as confident and financially stable. Most importantly, don't look desperate to close the deal. With practice, this mindset becomes your most powerful sales tool.3. Find your IPPsIPP means Ideal Prospect Profile. Focus time and energy on selling to a smaller group of ideal prospects who have the budget and problems that your product solves. These prospects can become repeat customers and are the best way to learn sales closing.Define ideal customers clearly. These are people you can communicate with easily, without proving anything. Your product is the perfect solution to their problems. Also determine who not to sell to. Even the best salespeople cannot constantly deal with people who are not a good fit.4. Abandon the pitchMany sales managers say their team needs a better pitch to close more sales. But that thinking is wrong. The job is not to create brilliant presentations that convince people to buy. When you pitch, you assume prospects are stupid and need a show to convince them.Prospects are smart and well-informed. They don't need a sales pitch. Research shows that 57% of people think buyers depend less on salespeople than they did a few years ago. They need a conversation that helps them decide if your business is right for them. Drop the old-school pitch.5. DisqualifyOnce mastered, disqualification becomes your biggest asset in closing sales. Most salespeople try to persuade and convince everyone. But you don't need to convince anyone. Just determine if the prospect is a good fit for what you offer.Ask questions to see if there's a good fit. When done right, prospects see the value in your offer. If they're a good fit for you, you're likely a good fit for them. Today, prospects have already seen your marketing materials. They have enough information to decide if they're interested. Your job is to decide if they're qualified. Don't waste time on tire-kickers.6. Answer questions with questionsProspects ask many questions. Traditional salespeople answer with a pitch. But today's professional salespeople seek to understand why the prospect is asking in the first place. It's about determining what's most important to them.Instead of eagerly answering questions, find out why they want to know. If a prospect asks about service, instead of listing features, ask what made them ask that question. Now the prospect explains why they care about service. Maybe their last vendor had terrible service. Maybe there was no service at all. Learning these details is more important than giving a speech about how great your service is.A prospect's question is like an iceberg. Most salespeople never discover what's beneath the surface. You need to look underneath to close the sale.7. Insist on the next stepsTo learn how to close sales, understand the importance of next steps. Salespeople complain that sales cycles are too long and prospects take weeks or months to close. What are they missing? Next steps.Most salespeople put themselves in a position where they have to follow up later. This kills deals. Always schedule your next step with a prospect right then and there. Schedule the next step before ending the conversation. Do this and you will never have to follow up on a prospect again.If a prospect won't schedule the next step, it's a signal the sale has gone wrong. Scheduling next steps is both a great indicator of where you stand and a means of holding the sale together.8. Solve problemsInstead of presenting or pitching, focus on solving. Your purpose in a meeting is to demonstrate that your product can solve the prospect's problems. If you've done disqualification right, you already have insight into what's happening in their world. When you learn their challenges, you discover what they really need. Then show them how to solve the issues they mentioned.Think of it as helping prospects cross a wide river. The middle has the strongest rapids they want to avoid. But they're on one side and need to get to the other. They need a bridge. Your offering is that bridge. Since they can't get there on their own, show them how you provide a safe bridge to get them from one bank to another.9. Keep getting betterThe biggest problem in closing sales is in your head. When you don't close a deal, you're hard on yourself. You blame yourself when the deal goes bad and take this baggage to the next conversation. To become a master of sales, learn to let that burden go. When a sale doesn't happen, remind yourself that not all things are meant to be. There are many reasons why sales go south. At the same time, learn from every sales opportunity. Especially the ones that don't go as planned. Any sale you don't close is a great chance to learn from. Think about what you can do better next time, then move on. Forgive yourself and take the lessons for the next opportunity.ConclusionClosing a sale is like proposing marriage. If you're worried about the answer, you're probably doing it too early. If you're not sure the client will buy, it's too early to close. You need to do more work from the beginning. Remember, it's not about the close itself. It's about everything you do before the close. And when the prospect is ready, you better be ready too.Get early access at wonit.ai and turn your proposal writing from a multi-hour headache into a five-minute conversation.