Have you ever been to a restaurant with a menu as thick as a book? Overwhelming, right? The same goes for selling your products or services.
Clients don't want every option at once. They want the option that's right for them.
So, how do you figure out what that is? Simple: stop talking and start listening.
Ask before you pitch
Think of selling like being a detective. Your job? Find out exactly what your client needs.
A discovery call is your best friend here. Clients often come in thinking they need one thing, but you find out later that the real problem is something else.
By asking the right questions from the start, you can offer the solution that actually helps. As a result:
You learn the real story and find deeper problems they didn't even know they had.
You build trust by making clients feel heard.
You don't waste time talking about things they don't need.
You get better results because clients say yes to solutions that fit perfectly.
Keep it simple
The biggest challenge after a good discovery call? Stopping yourself from showing the client everything you can do.
But you have to resist. Giving too many options makes it harder for them to decide.
Here's the rule: never make your client figure out what they need from you. Instead, narrow it down.
This is where Wonit helps you. Instead of sending a huge generic proposal, use Wonit AI to create a focused, personal proposal that talks directly to their needs. Pull their info from your CRM, and let the AI build a proposal that solves their exact problems, nothing more, nothing less.
Share only what fits their situation and explain why it works. Keep the focus on their problem, not your full list of services. That's how selling should feel: simple, clear, and personal.
The smarter way to sell
A good salesperson has many products. A great one knows which product is right for each client.
Next time you talk to a potential client, be curious. Ask questions. Really listen. Then, create a proposal that fits perfectly. Wonit can help you build it in minutes, not hours.
By focusing on discovery, you're not just selling. You're solving problems and building relationships. And that's what leads to long-term success in any business.